What's preventing business travel programs from delivering a seamless experience?

Our latest Global Business Travel Association Report explores how travel buyers are navigating the next era of managed travel, and where key gaps still remain.

Conducted in partnership with industry leaders at Spotnana and Marriott, this research highlights how AI innovation, evolving hotel retailing models, and global travel program complexity are reshaping the industry. The report covers:  

  • The biggest challenges organizations face in managing global programs
  • Why fragmented data and inconsistent traveler experiences continue to create friction
  • The growing demand for AI-driven capabilities across managed travel
  • How hotel retailing and modern booking experiences are changing traveler expectations
To explore the full findings, download your copy of the report.

Download The Report

Thank you!

Please download the GBTA Research Report here.

Test

A section for displaying embedded content.

Paste any embed code (YouTube, Vimeo, Wistia, etc.) in the Video/Embed area. Toggle "Make Embed Responsive" to enable 16:9 aspect ratio.

Section 2: Image Gallery

Alaska Cruise

Maecenas gravida mauris quis consectetur tempor. Aenean at volutpat enim. Pellentesque eu lacus vulputate, semper arcu nec, dictum felis.

Norwegian Cruise Line

Maecenas gravida mauris quis consectetur tempor. Aenean at volutpat enim. Pellentesque eu lacus vulputate, semper arcu nec, dictum felis.

Section 3: Additional Information

Prepare for Your Cruise Around the World

Maecenas gravida mauris quis consectetur tempor. Aenean at volutpat enim. Pellentesque eu lacus vulputate, semper arcu nec, dictum felis. Luctus ligula vitae ex aliquam pulvinar.

Speakers

Riche Lenz Headshot.jpeg

 Richie Lenz

SVP, Sales

Ken Pfaffman Headshot.jpeg

Ken Pfaffman

VP, Product Marketing

Brianna Conway Headshot.jpeg

Brianna Conway

VP, Technology Solutions

Section 5: One Column Layouts

Flexible One Column Content

This is a flexible one-column block where you can insert text, forms, images, videos, CTAs, or any combination of content.

Featured image

David Okonkwo

Vice President of Marketing
North America

Featured image

Sarah Martinez

Chief Financial Officer
North America

Featured image

Jennifer Williams

Senior Vice President of Operations
Europe

Featured image

Elena Kowalski

Chief Human Resources Officer
Europe

Featured image

Emily Chen

Executive Director of Product Strategy
Asia

Section 6: Two Column Layouts

Left Column Content

This is the left column of a two-column layout. You can place text, images, or other content here.

Right Column Content

This is the right column. Perfect for videos, forms, or additional content.

Section 7: Three Column Layouts

Feature Showcase

This section showcases flexible three-column layouts with multiple content blocks.

Feature 1

Description of the first feature or benefit.

Feature 2

Description of the second feature or benefit.

Feature 3

Description of the third feature or benefit.

Avenir: Travel Edition Webinar

Service Grid

Explore our comprehensive range of services designed to meet your needs.

Section 9: Image + Text

Live Alaska with Princess

Text Content

This demonstrates a two-column layout with an image on the left and text content on the right. Perfect for showcasing products or testimonials.

Avenir: Travel Edition Webinar

Fri, Nov 14, 2025 12:00 PM EDT / 9:00 AM PDT

Fill out the form below to register for the webinar.

Thank you!

We appreciate your interest. Our team will reach out to you shortly.